Yojiya Gion Shop


長年の経験から、ほかの品種では溶けてしまうため、青森産のふじを採用。 撮影/伊藤信、文/婦人画報編集部

Kyoto’s most famous cosmetic brand born from the elegant sensitivity of the Old Capital

Yojiya’s signature item is their Aburatori-gami, or facial oil blotting paper.  Not only the Aburatori-gami but also all of Yojiya’s items have a Kyoto aesthetic.  The Face Color (2,100 yen) for faintly colored eyelids and cheeks has 16 different color varieties with elegant names such as Snow White and Wisteria Purple.  The Tsuya-beni (1,890 yen) is a lipstick of strong red which is an essential for mature Kyoto women.  One of their make-up tool series, ebony brushes (from 1,890 yen) are handmade by craftsman one by one.  The black-base design has an elegant and beautiful appearance as a complete set of brushes.


Name Yojiya Gion Shop
Address Gion Shijo-dori Hanamikoji Tohoku-kado, Higashiyama-ku, Kyoto
Tel 0120-40-7711
Hours 10:00-20:00
URL http://www.yojiya.co.jp/
Recommended A wide variety of Yojiya items are available in the Gion Shop.
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    Translation to English by AD BRAIN INC. ,
    Fujin-gaho,August issue,2010